Magazine: Waka Flacka Flame Covers XXL’s June Issue

by DG

I never thought I would ever see Waka grace the cover of XXL, but I never thought that Tity Boi would be one of the most sought out after rappers in the game either. XXL’s preview below.

He’s only been around three years and already everyone from the gangstas to hipsters love Waka Flocka Flame. The riotous rapper and architect of hits like “O Let’s Do It,” “Hard in da Paint” and “No Hands,” graces the cover of XXL’s June issue with a special revealing interview by XXL Digital Content Director Carl Chery. In the story Waka speaks on his fast rise to celebrity status, rumored controversy with fellow Brick Squad leader Gucci Mane, what it was like to live with Nicki Minaj, running a label, bringing gangsta back to hip-hop, his new album Triple F Life: Friends, Fans & Family and the December 2011 murder of Waka’s good friend Slim Dunkin.

Here are some quotes from Waka’s interview:

-“I don’t feel like a celebrity, or this quote-unquote star everybody talk about. I guess Waka Flocka like a job, honestly. I’m at my job right now, so I gotta do it to my fullest.

-“I got a whole label, man. We fire. We the new Wu-Tang, Roc-A-Fella. We what these labels are trying to create right now. We the new Cash Money. Squad! Flockaveli was the return of gangsta. I brought gangsta back, man.”

 

-“I’m a hipster in my own sense. My little brother’s a hipster a little. Like, he’s a real fuckin’ hipster. Like, a rock-star hipster, so I fuck with ’em. U grew up fuckin’ with ’em. So it don’t matter. I’m with that. I smoke harder than them no mater what. I’m a “Flockster.”

 

-“Dunk died, I couldn’t do shit four months, almost five moths straight. I couldn’t stay down long forever, cause bills gotta be paid, mouths to be fed. But that shit took a toll on us, man. Like right now, from December to fuckin’ April…That’s how long it took me to bounce back my nigga. That shit crazy.”

 

Also in the issue XXL catches up with Slaughterhouse, Big K.R.I.T. Nas, and Killer Mike & El-P to talk about their new albums. Ice-T discusses his documentary Something From Nothing: The Art of Rap, and XXL explores the social conscience or possible lack of it in today’s hip-hop lyrics. Plus much more.

Magazine: Drake Covers GQ’s Style Bible

by DG

Out of all rappers, Drakes style is the wor… nvm. Full article below.

The backyard of Drake’s mansion is indistinguishable from the set of one of those late-night Lifetime soft-core romance flicks. Waterfalls gush all around, surging over enormous boulders. Bronze animals—lions, elephants, giraffes!—checker the lawn, glimmering in the last light of the San Fernando Valley sun. A giant fire, fit for a king from Middle-earth, burns in an outdoor fireplace, and a flat-screen TV plays Sixteen Candles.

In the foreground of this lady-fantasy tableau sits Drake, who has the six-one body of a well-built man but the dodgy eye contact of a teenager. (At first, anyway.) He awaits me on a couch with more chintz pillows than I can count, wearing baggy jeans and Jordans, his simple gray T-shirt accentuated by two long diamond-rope necklaces, lest I forget that he is 25 sittin’ on 25 mil. At the ready are a bottle of chilled white wine and a pitcher of ice, for tonight we shall drink wine spritzers, his favorite beverage and also mine.

“If you went down the waterslide,” he says, taking my hand, helping me over the stones that cross his blue lagoon, pointing to a chute running down a steep two-story cliff above the pool, which, by the way, is filled with statues of nude women, “how amazing would that be for your article?”

Dreams have come true for Drake, and tonight he looks to be in a sharing mood. He’s going to ignore my pen and my tape recorder and my list of questions and open up his soft, emotive heart as if we were on the most amazing first date ever.

Less than four years ago, he was just Aubrey Drake Graham, a high school dropout and former child actor writing rhymes in the basement of his mom’s house in Toronto, stopping only to trip out on text messages from girls or find out where that night’s party might be. Drake’s parents split up when he was 5, and he lived in a bifurcated world, between everyday life with his mom—affluent, white, and Jewish Canadian—and the special visits and occasional summers with his father, who’s black, from Memphis, and a bit of a ne’erdo-well. When I ask him about his dad, his voice tightens, and he looks away. “Me and my dad are friends. We’re cool. I’ll never be disappointed again, because I don’t expect anything anymore from him. I just let him exist, and that’s how we get along. We laugh. We have drinks together. But I spent too many nights looking by the window, seeing if the car was going to pull up. And the car never came.”

Still, he identifies with his father and his ability to hustle, to get what he wants while having a good time. “I’ve never been reckless—it’s always calculated,” Drake says. “I’m mischievous, but I’m calculated.” So as a 15-year-old, with a successful acting career in motion, he quietly plotted his second act: hip-hop superstar. He borrowed money from his uncle and recorded Room for Improvement, his first mixtape, full of bass and braggadocio. And just like that, Lil Wayne was on the phone, calling to say he liked what he heard. Twelve number one singles, a few mixtapes, and a pair of studio albums later, it’s hard to listen to the radio and not hear Drake’s voice, telling you he’s too strung out on compliments, overdosed on confidence.

Staring into the fire, he tells me he’s part of a new generation of rappers, one that is less defined by aggression and street credibility. “Rap now is just being young and fly and having your shit together,” he says. “The mood of rap has changed.” So has the way you get huge as a rapper. Drake launched his career via a blog and Myspace; now he’s one of the biggest artists in the world. He’s keenly aware of the power—and the panoptic demands—of the social networks that made him. “Some of my favorite rappers, some of my heroes”—DJ Screw, Aaliyah—”there might be like 200 pictures of them because there was no Internet,” he says. “Whereas with us, it’s like every moment is documented.”

While he’s quick to say, “I’m actually really happy,” the fame dome has its challenges, and much of the music on his latest album, Take Care, reveals a conflicted soul. “I’m trying to find the same feelings that I had for women when I had very little going on, which is tough,” he says. “When I was in my mom’s house, I had nowhere to go, no real obligations. My girlfriend at the time, if she was mad at me, my day was all fucked-up. I didn’t have anything else. And that made for some of the best music, I think, to date. Records where I felt small. That feeling is hard to capture when you’re sitting out here in a space like this.” He gestures to the pool, the tennis court, the volleyball court, the stables. “It’s really difficult for me to find something that makes me feel small.”

Spritzer in hand, he spreads himself out on the couch and acknowledges that, yes, he had a spell there when he was fucking tons of girls…but that just wasn’t right for him: “There’s just a time where it was like, just getting pussy. Where I was in that sort of ‘I’m young, I’m going to disconnect from my emotions and just do what everyone else tells me I should do and just be a rapper and have my fun.’ And for me as a person, it just doesn’t work. I just need something else. The seconds after a man reaches climax, that’s like the realest moment of your life. If I don’t want you next to me in that fifteen, twenty seconds, then there’s something wrong.”

The fire starts to die out, Sixteen Candles comes to an end, and I ask if I can see his closet—after all, he designed his own $5,000 arctic-fox-fur, gold-hardware bomber jacket. We wander into the house, a woody manor. Drake enters some numbers into a keypad on a bookshelf and—presto!— it swings open into his massive, paisley-swathed sleeping chamber, complete with a California king bed, for which he must purchase custom sheets.

When I ask about the strange square above the bed, he grabs a remote, and a projection system emerges from the ceiling. Neato, I say.

“Would I have you already?” he asks. “Are you sleeping with me?”

Time to go!

It’s a hypothetical question (I think), but Drake, being Drake, still wants an answer: “We had wine and dinner by the pool, I brought you inside, I brought the projector down; are you or are you not sleeping with me?”

 

Magazine: XXL’s 2012 Freshmen Class

by DG

The cover features Machine Gun Kelly, Danny Brown, Kid Ink, Future, Roscoe Dash, Hopsin, Macklemore, Don Trip, Iggy Azalea and French Montana. This list stirs up a debate every year. I personally, only agree with a few of them so I’ll compile my own sometime this week.

Magazine: Kendrick Lamar & Danny Brown Cover Fader

by DG

Kendrick Lamar & Danny Brown get the cover treatment for Fader’s 78th issue. Check out the cover stories here and here.

Magazine: Nicki Minaj Covers VIBE

by DG

Nicki Minaj aka Too Many Nicknames To Name covers the February/March issue of VIBE. Below is an excerpt from the article. It will land on the stand next week.

You were heavy on the fashion scene last year around Fashion Week with Anna Wintour. Do you feel like you’ve been accepted by the fashion world?
Yeah, I realized more recently that even if it’s for a fashion magazine, I’m not gonna change who I am. When I was doing photo shoots last year, I kept on being told, “This is what we want your hair to look like and this is what we want you to look like,” and it really, really stifled my creativity. So the other day I was talking to a photographer, and he said, “You know what, I like your everyday looks so much better than when you do photo shoots for magazines.” And I was like, “So do I, you’re absolutely right.” I’d been getting more and more frustrated for a while.

But I’ve made up my mind that when you see a Nicki Minaj magazine cover from now on, it’s really going to reflect me and it’s going to be something that I creatively had a hand in, because I don’t have to do it anymore. I don’t have to do things just to please people. It’s okay to do what I love because what I love, my fans love. And they’re really the only ones that should matter. The fashion world will have to come to Nicki Minaj, as opposed to Nicki Minaj trying to go to the fashion world.

Magazine: Nicki Minaj Covers Paper’s Spring Issue

by DG

Young Money’s queen and her wigs cover the spring issue of Paper magazine. The interview is below.

Since the beginning of her odyssey, La Minaj has labored tirelessly to exceed the expectations of we fans, and wee fans like me. So, fuck it! Why shouldn’t she chill in pink thongs on her day off?

SD: This year, fame came at you like a freight train. How are you handling your world domination? Are you sleeping at night?

NM: Ugh! I have been working sooo much. Success came and now that somany eyes are on me, I feel I have to deliver. And it’s a business. No joke. I guess I am stressing more than I
should be, and I think I am becoming more guarded.

SD: I saw you sitting front row next to Anna Wintour at Fashion Week. Genius! Such a fabulous couple. What was going through your thoughts?

NM: Yes! I was screaming out loud inside my head. Me sitting next to the Queen of Vogue! It was such a strange experience. I felt like I was dreaming. And I thought she would be snobby
or something. But she was so incredibly sweet to me.

Not such a surprise here. Anna has always supported eccentrics. Alexander, John, Karl, Isabella, Daphne, Gaga bonjour!

SD: Who are your biggest style icons?

NM: Grace Jones definitely. So amazing. And Cyndi Lauper, I loved her right from when I was a little girl. And Janet Jackson of course. And Boy George. I always loved the way he dressed, and his music too.

SD: What is the freakiest song on youriPod right now?

NM: It’s gotta be my song with Big Sean. It’s called “Dance (A$$).’

SD: Speaking of which, are you following the presidential race? Do you know what a Santorum is?

NM: What is a what?

I explain Dan Savage’s now legendary piece of porno-political sabotage whereby he created one of those new Internet sexual definitions — you know, like a “Dirty Sanchez” — and dubbed it “Santorum.” Every time anyone Googles the name “Santorum” up comes the Savage definition: The frothy mixture of lube and fecal matter that is sometimes the by-product of anal sex. I figured the author of “Stupid Hoe” could handle it, and I was correct.

NM: Well, you learn something new every day.

SD: Do you have time to watch trash TV?

NM: Of course! I love Mob Wives.

SD: Me too!

NM: I love Big Ang — what is that? And I love the way those girls talk to each other: “Don’t YOU be coming at ME!!!” I love every freakin’ moment. And I watch The Real Housewives of Atlanta and Beverly Hills. Taylor and Adrienne and the girls.

SD: When you are relaxing at home do you ever kick it old school with Ella or Della or Etta or Eartha?

Etta James is on my mind because the great bewigged blues chanteuse died the day of our interview.

NM: When I go old school it’s more about Diana Ross and Deniece Williams and Whitney. Her first album is one of my all-time favorites.

SD: You are the queen of creative collaboration. Who’s next? Metallica?

NM: Oh my God!!! Well I have to say, for me, genre does not play into it. And I am lucky because I get so many amazing requests. I just had that big one with Madonna. I collaborate when I feel it’s right.

SD: Tell me about your new album. What is the vibe?

NM: The album is like a collage of all my emotions. I am not sticking to any particular style. I am doing what I feel without restrictions. So it’s very free and very me.

SD: Good luck with it darling! I know it will be huge! And, on behalf of all the stupid hoes of the world, I want to thank you for giving us a voice.

NM: You are so very welcome!

Magazine: Rick Ross & Big Sean Cover The Source Rookie/Man Of The Year Issue

by DG

Keeping up its momentum, The SOURCE Magazine follows up its Drake Power 30 cover with yet another impactful issue. In his first detailed magazine interview since his shocking seizures, Man of the Year Rick Ross opens up about his near fatal experience. “I went and seen an actual neurologist to tell me what was really going on. My condition was basically extreme exhaustion,” says the boss, “…it was a real eye-opener for me.”

Big Sean is also featured on the cover, claiming his spot as this year’s Rookie of the Year. The G.O.O.D. Music rapper talks about his success, rumored “beefs,” and even addresses the controversial accusations of sexual harassment against him. Written by The Source’s Kazeem Famuyide, this is Sean’s first major magazine cover in his career.

The Source’s Dec/Jan issue is its 250th, a Special Collector’s edition which hits newsstands on December 27th, 2011. Guest edited by former Editor In Chief Kim Osorio, the magazine also features a comprehensive “Best of 2011″ package, and exclusive stories on Wale, Pusha-T, and other hip-hop notables. Also, the Source remains committed to issues plaguing the hip-hop community, with a special report on health this month.

Magazine: Frank Ocean’s Feature In Vogue (Italian)

by DG

The Odd Future member talks about becoming president, being labeled and R&B artist, WTT and more. Photos and full interview below.


Prince once sang about Dorothy Parker, a waitress who worked the night shift, dishwater blonde, tall and fine and how they took a bubble bath, with his pants on as Joni Mitchell played in the background.

 

The midtempo ballad proved that r&b, like hip hop, is capable of telling a story with a novel’s attention to structure, plot and detail. Well, Frank Ocean is the best r&b lyricist since Prince. Except don’t call what he does r&b. And don’t call it “urban”. «I’ll usually cringe at the r&b labe», says Ocean, the 24-year-old who writes songs for everyone from John Legend to Justin Bieber and makes music with the wildly eclectic «Odd Future Wolf Gang Kill Them All», collective in Los Angeles. «Because it’s like calling it urban… and what the fuck is urban music?». When it was time to categorize Nostalgia, Life, the EP he released for free online this summer, he went the smart-ass route and called it “bluegrass.”  Ocean’s attempt to show how ludicrous it is to have to categorize music was lost on those who downloaded and raved about his lyrically complex metaphors, vibrant images, sardonic humor and keen observations on love, sex, politics and the world.

 

On Novacane, Ocean gives a brutal and complicit takedown of the dangerous desensitization that happens from our culture’s aggressive pursuit of immediate, excessive indulgence, singing: «I feel like Stanley Kubrick/this is some visionary shit/I’ve been trying to feel pleasure with my eyes wide shut, but it keeps moving… Fuck me good, fuck me long, fuck me numb/Love me now, when I’m gone, love me none”. And though he’s written songs in support of a woman’s right to choose and gay marriage, Ocean’s most profound lyrics deal with the minutiae of being in love and the fear that it could destroy you. «Do you not think so far ahead? Cuz I’ve been thinkin’ bout forever» he sings hesitatingly, like a young boy who finds first love, on his newest release, Thinking About You, and from the mixtape Nostalgia, Ultra, there’s American Wedding, sung to the tune of Hotel California, with its lines “My pretty woman in a ball gown, I’m Richard Gere in a tux/Getting married in a courthouse, writing our vows in a rush/We had an American wedding, now what is mine is yours… that’s American love».

 

Even Ocean’s videos are trippy, non-sequiturs featuring Native American shamans, exploding cars and panda ghosts that he admits are «dirt cheap little opportunities to do the random shit I have in my mind». And these meandering thoughts and kaleidoscopic images continually lead to comparisons that what Ocean does is more hip hop than r&b—as does the fact that, like many rappers, he releases music under a made-up name.

 

In 2010, Ocean decided that the reign of Christopher “Lonny” Breaux, the New Orleans-born Hurricane Katrina evacuee who planned to spend six weeks in California recording music until the storm was cleaned up, was over. In his place would be Christopher Frank Ocean, a transplanted Los Angelino and member of the brash, proudly offensive Odd Future Crew who he jokingly says are “like the Illuminati”.

 

Ocean calls going to the website LegalZoom on his 23rd birthday and changing his birth name the most empowering thing he did last year. «It was like a middle finger to my slave name». This year things have changed considerably. Ocean is considering spending his upcoming birthday skydiving in his Halloween costume of Richie Tenenbaum «Luke Wilson’s head-band wearing tennis playing character from The Royal Tenenbaums». And he claims the most empowering thing he did was «buying a car in cash and getting rid of the ol’ car note». Yet, if that is true, it is because he has taken a decidedly modest assessment of 2011.

 

Listen to Watch the Throne, the collaboration by Kanye West and Jay-Z that was the most anticipated album of recent musical history. The voice that opens the CD is not either of these hip hop luminaries, but Ocean’s, on No Church in the Wild. He appears twice on the album, including the historically haunting track Made in America, singing the names of African-American martyrs heroes and the hook Sweet Baby Jesus, we made it in America.

 

Of the time he spent recording with Kanye and Jay, as well as writing music for Beyoncé and releasing Nostalgia to wildly positive reviews, Ocean says, «Career-wise, this year feels like a montage scene in a movie». As he continues to work on new music to be released by Island/Def Jam, the label that signed Ocean in 2006 and then let his career languish with no support, the singer has turned his attention to political involvement beyond writing lyrics with messages.

 

He is planning a trip to Zuccotti Park, ground zero of New York’s Occupy Wall Street, the ongoing movement to condemn wealth disparity that has sparked hundreds of similar demonstrations globally. «My generation just doesn’t have the best taste in leadership. And weak leadership means little to no cohesion. If there’s no cohesion, there’s no real chance for effective protest or politics. Obviously, looking at Occupy Wall Street, there are a few in our bunch who still give a damn enough to rally and shout», says Ocean, before offering a sarcastic solution: «This will change once I’m elected President». Until then, he’s going to continue to make it in America in the renegade fashion of some of his most infamous countryman—shunning labels and brilliantly making it up step-by-step as he goes. Here’s to being along for the ride.

 

Ayana Byrd, L’Uomo Vogue, December 2011 (n. 426)

 

Magazine: J. Cole Grabs The Cover Story In YRB

by DG

Cole world, real cold world… literally. It’s below freezing outside and I had to walk through a foot of snow this morning. There are a few excerpts below but the full article is available via YRB.

On success of his debut album Cole World: The Sideline Story.
“I didn’t have a clear definition of success. I didn’t have a clear-cut sales number,” explains the 26-year-old of his trepidation. “Like, ‘If I do this number, then I’ll be successful.’ Because it was so vague, the success was so vague. I wasn’t sure if it would sell and how well it would sell, you know what I’m saying?”

Changing his name from “Therapist” to J. Cole *Waves to Canibus Central*
During his teenage years, a mentor bestowed Cole with his first rap name, “Therapist,” which he proudly wore up until he made the switch while attending St. John’s University in New York City. For Cole, the moniker represented something that wasn’t exactly himself – he always knew he felt more comfortable as his government name.

“You’d be around the city in a corner store and someone would be like, ‘Yo, Therapist!’ And it was a little awkward,” he recalls, laughing. “It feels like someone knew my secret identity or something. I’d be with one friend who knew me as Jermaine and someone would be like, ‘Yo, Therapist!’ and I’d be like ah man, what’s up? So I always knew in high school that I didn’t really love it, but my mentor had given me that name and I felt like if they liked it, then I had to like it. When I got to school, I decided I needed something different. J. Cole was just a name that a couple kids called me in middle school, like one of my homeboys. He’d be like, ‘J. Cole!’ It felt more real, it felt more like my real name. I liked that better.”

On joint project with Kendrick Lamar
Another project that he’s keeping quiet on is his joint studio album with Kendrick Lamar, which originated as a mixtape. Though the two haven’t hit the studio since laying down cuts including K. Dot’s “HiiiPoWeR,” Cole spoke with the Compton rapper about flying him out to London to spend a week recording their collaborative LP. “At the end of the day, you’re dealing with two solo artists who are on the move all the time,” he explains. “At some point, you’ve got to connect. I think it will happen.”

Magazine: 50 Cent & His Money Team Cohort Cover XXL

by DG

XXL’s double, year-end December/January 2012 issue features five special covers celebrating the 5 Faces of 50 Cent in honor of the superstar’s fifth album and an EP coming this January.

2012 marks 10 years since Fif took over the mixtape game with the release of 50 Cent is the Future. Over the past decade, the superstar rapper has expanded his brand further than the average hip-hop artist and the different covers honor the five hats 50 juggles: The rapper, the actor, the businessman, the philanthropist and the bad guy, the latter cover which he shares with good friend and current Welterweight Boxing Champion Floyd Mayweather.

In the cover story, 50 analyzes the current music climate: “I don’t see what I fell in love with,” he says. “So now I gotta make music that reflects what N.W.A made. I have to make music that has the moments that Nas had. I have to make music that has what Biggie offered.” He also discusses his currently untitled fifth solo album: “For me, I’m still up against what I’ve done,” he says. “So in order to top it, I know it’s a difficult task. You know, I see the bloggers. My audience hasn’t grown with me. They keep saying, “Aw, man, I want the old 50!” ’Cause those people, it would take them on a safari. I was bringing them close enough to the animals, without being able to get hurt. I was taking them into my neighborhood, where you can very well get your ass killed.”

In addition Fif talks Hollywood, feeding kids in Africa through Street King and much more. And 50 and Floyd break down their crew: The Money Team. “The Money Team is money, is power and is respect,” Floyd says. “It’s a lot of us. The team is, The Money Team is worldwide, and it’s growing. It’s growing each day.”

The fully loaded issue also includes stories with Common, Mac Miller and the new-age Bay Area rap scene, which shined bright nationally this year. There’s also a list of the 10 best books written by a rapper, an investigation on the battle between Uncle Sam and hip-hop’s finest, an interview with Drake, a Take Care review and then some.

XXL’s December/January 2012 issue hits newsstands nationwide on December 6. Check out XXLMag.com for extras from the special collector’s issue, including video and outtakes, as well as everyday hip-hop news and much more.—XXL Staff

Magazine: Paula Patton Covers Complex (Interview + Pictures + Video)

by DG

Below you will find some photos, the video of the shoot and a few excerpts from the interview  Complexdid with Mrs. Thicke. But check this out too: Eye Therapy: The Gorgeous Actress, Paula Patton

 

 

Is that inner revolutionary still inside of you?
Absolutely, but maturity has let me know that there’s a way to deliver a message and still entertain the audience. Back then, I didn’t care about entertaining anyone— I had a point to make, dammit! [Laughs.] The most important thing for anyone who wants to make movies is to entertain people. If you find a way to layer it, give them more depth, and make them think about things, that’s the ultimate success. It’s sad, we now live in a place where commerce is more important than art, but you have to move with the times.

 

 

Had you ever used a gun before?
Yeah, I had, actually. Before I got married, back in 2005, I did this TV pilot that Antoine Fuqua directed and produced, starring Josh Brolin and myself as homicide detectives—but it didn’t get picked up. I got to learn how to use a gun then, so I wasn’t coming into Mission: Impossible as naïve and fresh as I would have otherwise.

 

 

Well, as this photo shoot proves, all of that time in the gym has definitely paid off.
[Laughs.] And what’s crazy is that I haven’t always been this confident.

Which I’d think a mirror would instantly change.
If only it were that easy.

What brought about your newfound sense of confidence?
Being honest with yourself as you get older, and after you live life longer. I’m more comfortable with my flaws now, and with that, you start to feel more confident. When you’re trying to hide all of your flaws, and you’re embarrassed by them, it can be so uncomfortable—very, very uncomfortable. You don’t know who you’re supposed to be. I just hit a certain point when I started to think, “You know what? These are my flaws, and I’m OK with them.” I love me! I’m doing the best I can with what I have. I’m not afraid to say that anymore. I feel comfortable in my own skin now.

Your confidence makes our world a much better place.
[Laughs.] Why, thank you. And you know what? Years ago, back when I was starting out in this business, I never would have done anything like this Complex cover. I wouldn’t have worn the skimpy clothes. I would have thought that I have to prove to the world what kind of girl I am, and blah blah blah. I just go with my instinct now. It’s a hell of a lot of fun to be sexy. I love to play dress-up in skimpy clothes.

We love it, too.
I’m not ashamed to say it. It just feels honest to do something that sexy. I don’t have to prove myself to anybody. Even if my mom doesn’t like seeing me in such provocative ways, it’s OK, because my mom probably isn’t going to like anything that I do. [Laughs.]

Why has it taken so long for you to get to this place?
You come to a certain place in your life where you don’t feel like people only look at you for your physicality anymore. And I don’t even know if that’s true or not for me. Some people might see a picture of me in a bikini and think, “Who is this chick? I don’t even know who this chick is,” and just look at my body. But I guess I just needed to know that I’m more than that.

So you’re cool with men drooling over these pictures?
It only matters what I feel. I know that I’m smart, and I know that I’m about more than just putting on sexy clothes. It’d be a lie for me to say that I don’t enjoy putting on sexy clothes and showing myself off, and my husband would tell you the same. [Laughs.] He’d be like, “People don’t know who you really are!” Why should I have to hide it? That’s silly.

How big of a factor is your husband in this new confidence?
He is my greatest supporter. He’s never stopped me from doing a single thing; he only encourages me to go for it. He tells me to do things before I even think I’m ready myself.

 

Magazine: Childish Gambino & Drake Interviews w/Billboard

by DG


Those of you that haven’t heard Childish Gambino’s album won’t understand… I think Camp is a better album, but I also thought Phonte’s album was better than J. Cole’s. What do I know though? I just run a “flake ass website” according to a kid that got 5k hits on a youtube video once. Somebody should have told him we did those numbers before dawn.


Read Drake’s Question & Answer w/Billboard here.

Read Childi… too long. Read here.

Interview: Jay-Z Named GQ’s Man Of The Year

by DG

They’re waiting for him at the gallery. They’re lined up in the foyer, as if for inspection. Ealan Wingate, who runs the place, nutty-professorial in a bow tie and blazer, stands with some gallery staffers, young women in heels and complicated blouses, their demeanor poised and professional, their eyes flashing OMG, OMG as the gallery doors open to let in the hard fall wind off the Hudson and also Shawn Corey Carter, better known from the Marcy Houses to Marrakech as Jay-Z. He’s wearing Timberlands, just-this-side-of-baggy jeans, a plain dark blue hoodie, and a look of regal amusement. Like, For me? He shakes everybody’s hand, introduces himself as “Jay.”

Jay is among the first rappers to name-drop his contemporary-art holdings in the same you-ain’t-up-on-this tone that other MCs employ when discussing their watches. He shouts out art-world superdealer Larry Gagosian in his verse on “That’s My Bitch,” from Watch the Throne, the collaborative album he and Kanye West released a few months ago. So we’re at one of Larry’s places, the warehouse-sized Gagosian Gallery on West 24th Street.

Wingate leads us into the main room, which currently houses Junction/Cycle, two mammoth sculptures by he-man minimalist Richard Serra (who happens to live around the corner from Jay in Tribeca). Curving walls of rust-brown steel cut the gallery into canyons. Wingate says we’re supposed to walk through them and think about memory, so we do; it’s kind of like an existential corn maze. Jay is clearly impressed by the sheer scale Serra’s working on, but he doesn’t linger. It’s not until Wingate takes us into a side room and shows us a big Cy Twombly triptych that I see him actually stopped short by what he’s looking at.

The Twombly is all scrawl and half-erasure, violent like a bus window keyed by an army of scratch-taggers, if scratch-taggers bombed public transit with the names of Greek heroes like AGAMEMNON and AJAX and ODYSSEUS and JASON. Also—and once Wingate points this out to us, it’s hard to see anything else—there are a lot of exuberantly crude drawings of vaginas and balloon-animalish dicks.

Jay digs this one. It reminds him more than a little of the Basquiats he collects, the ones he’s referring to on the Throne track “Illest Motherfucker Alive” when he rhymes House like a museum with see ‘em when I’m peein’ with Usually, you have this much taste, you European. (Classic Jay: culturedness as swag, class snobbery brushed off like so much shoulder dirt, and a relatability-enhancing reference to taking a piss just like a regular dude, all in the space of three lines.)

He stands ten feet back from the Twombly, and for a long minute nobody says anything and the wind rattles the gallery’s windows and he briefly ceases to be the focus of everybody’s attention.

“You hear that silence right there?” he finally says, laughing. “That’s art workin’.”

Good art doesn’t always breed contemplative silence. Take Watch the Throne, on which two grandiose motherfuckers explore the theme of grandiose-motherfuckerdom from vastly different perspectives, stacking dubstep on top of opera on top of Otis Redding, triumphalism on top of sorrow on top of more triumphalism, striving for a sound as vast and strange as the world they’ve come to inhabit. It’s glorious and obnoxious and pointedly self-aware, and it was more fun to argue about than any hip-hop record since, I don’t know, Kanye West’s 808s & Heartbreak or Jay-Z’s widely jeered Kingdom Come.

The gist of a lot of those arguments: In an economic moment as bleak as this, is it not sort of a dick move to drop an album—even a great one—about what it feels like to be richer than a fifteenth-century pope? On what turned out to be the day of a stock market crash? Even the Watch the Throne T-shirts were limited-edition Givenchy and sold for $300.

There was some backlash; when Kanye showed up at the Occupy Wall Street protests in mid-October, he seemed almost chastened, to the extent that a millionaire wearing a gold grill and an I’d-rather-be-having-a-threesome expression standing mute while Russell Simmons spoke on his behalf could seem chastened. Whether he really had anything to atone for is debatable.

Watch the Throne is an honest record about trying to find your moral compass when insane wealth and success have knocked down every boundary that once gave shape to your world. Write what you know, y’know?

Jay says it’s his best post-unretirement record and that underneath all the Oprah-money trappings, it deals with universal questions: “What I’m doing now, where I want to go? What are we going to do next in our lives? We all have that. Everyone has that on their mind.”

The record is about having a good time in fancy hotels, because they made it while having a good time in fancy hotels, at the Mercer and the Tribeca Grand in New York, the five-star Le Meurice in Paris. They laughed a lot, Jay says, drank a lot of wine. If they argued, it was over music. “Only about what’s best for the song,” Jay says, “which is great.” When they first started working together, a decade or so ago, Kanye would just slip Jay beats without asking to be consulted on how they got used; during the Throne sessions, he was a perfectionist, obsessing over microdetails. “I think he just can’t help himself,” Jay says. “He puts so much into everything, and he’s like, ‘You have to treat it like I treat it.’ It drives you crazy sometimes—like when you’ve put seventy-five versions of a snare on one song and he’s like, ‘No!’ and you’re like, ‘Come on, man.’ ”

Jay says that even songs like “Niggas in Paris”—the one with the Blades of Glory samples and the crazy-consumptive What’s Gucci, my nigga? What’s Louis, my killa? hook—or “Otis,” where Kanye actually refers to what they’re doing as “luxury rap,” effectively handing detractors a stick to beat the record with, come from a humble place. “It’s not, like, ‘We’re here! We’re balling harder than everybody,’ ” he says. “It’s like, ‘I’m shocked that we’re here.’ Still being amazed, still not being jaded. Having so much fun and then stopping and saying, ‘What are we doing here? How did we get here?’ ”

The key line, Jay says, is the one that goes If you escaped what I escaped, you’d be in Paris getting fucked up too.

“I’ve known so many people that didn’t make it,” he says. “Most people can look at a picture of the kids they grew up with and it’s like, ‘Oh yeah—Adam went away to Harvard.’ This is a whole different conversation.”

Nearly every rapper tells a version of that story. But nobody tells it better or to a wider cross section of the population—children, rap nerds, corporate America—than Jay-Z. No hip-hop artist who owes his credibility to the street has moved farther beyond it and into the rarefied air of twenty-first-century high society than Jay has. But at 42, he remains, precedent-defyingly, a rapper people still care about, because he’s managed to frame all his achievements—his front-office stint at Def Jam, his ownership stake in the NBA franchise soon to be known as the Brooklyn Nets, the $150 million deal with LiveNation that’s said to rival Madonna’s, even the pop star he put a ring on—as we-shouldn’t-be-here victories for a kid from public housing, and for hip-hop, too.

Read More http://www.gq.com/moty/2011/jay-z-gq-men-of-the-year-issue#ixzz1dhI8KHKt

There’s a table waiting for us at Torrisi Italian Specialties, down by Little Italy. Jay says it’s his favorite place to eat right now. But tonight is the first night of the Feast of San Gennaro, this big tourist-trap street festival, so Mulberry Street is closed to cars and clogged with ambling tourists, and we have to ditch the Maybach a few blocks away and walk. Jay doesn’t actually wade into the mess; he sticks to the sidewalk, putting the carts and stalls from which vendors hawk sunglasses and food-shaped magnets and deep-fried Oreos between him and the crowd. And his cruise-missile-shaped bodyguard, Peter, stays close in case anyone freaks out. But no one does. People smile and say, ‘Sup, Jay? when they see him. Jay, not Jay-Z, Jay points out later—that first-name-basis treatment. He’s famous, but also New York famous, like Derek Jeter or Woody Allen or Lou Reed. Everyone who lives here gets to feel like they know him a little, grants him some neighborly personal-space respect in return. Jay’s tourist-bureau anthem, “Empire State of Mind,” comes on somebody’s radio, and for a block or so it’s like we’ve strolled into a montage.

The decor inside Torrisi is high-concept pork store. Grocery-style counter up front, shelves full of the kind of Italian stuff you find in an American supermarket—Progresso “Italian Style” breadcrumbs, canned tomatoes, Stella D’oro cookies. We sit under a portrait of the young, angry Billy Joel, and truly luxury-rappish amounts of fine food are laid before us. Striped bass with pickled tomatoes. Roasted baby beets. Fresh mozzarella as soft and pale as an angel’s boob. When Jay-Z tastes something really good, it’s like he almost gets mad at it for a second; the first time he says, “Are you serious right now?” after consuming a Blue Point oyster, I’m briefly convinced I’ve said something to offend him.

We talk about business and we talk about hip-hop, and by the time we get around to real life, Jay is ordering mint tea and leaving a dessert sampler untouched. There’s a song on Watch the Throne called “New Day,” where Jay and Kanye address their unborn sons over a beat by the Wu-Tang Clan’s RZA and an Auto-Tune-warped Nina Simone loop. Kanye riffs on his own rep—he promises not to let Lord Yeezy the Second become a telethon-interrupting ego-monster looking for love in all the wrong strip clubs and says he might make his son be a Republican, so everybody know he love white people. Jay’s verse cuts deeper. It starts with an apology (Sorry, Junior, I already ruined ya / ‘Cause you ain’t even alive, paparazzi pursuin’ ya) and ends with a promise—Promise to never leave him, even if his mama tweakin’ / ‘Cause my dad left me and I promise to never repeat him / Never repeat him / Never repeat him.

It was speculative when he wrote it, Jay says, but now he’s actually about to be somebody’s father. In an uncharacteristically public gesture for a couple who’ve never said much on the record about their relationship, they broke the news on this year’s Video Music Awards—Jay’s wife, Beyoncé Knowles, confirmed her pregnancy to photographers on the red carpet, then all but circled her baby bump with a Telestrator onstage. One of the gossip shows had the story, Jay says, claiming he doesn’t know which one, although he probably does. “It was actually Bey who wanted to [announce] it,” Jay says. “You want to be in control of your life.”

So now Jay’s going to be a father, and he’s thinking about his own father. He’s thinking about his roots in a nonmythological way, what he’s carried with him from Marcy to here, what he’s escaped. What’s relevant about Adnis Reeves, Jay’s dad, is not so much that he left when Jay was 11 but that he was present up until that time, long enough that when he left, it was worse than not having a father at all.

“If your dad died before you were born, yeah, it hurts—but it’s not like you had a connection with something that was real,” Jay says. “Not to say it’s any better—but to have that connection and then have it ripped away was, like, the worst. My dad was such a good dad that when he left, he left a huge scar. He was my superhero.”

Reeves loved all the things Jay-Z loves today—sports, food, and especially music. He had the best record collection in the neighborhood; the classic-soul-derived beats on Jay’s 2001 album The Blueprint are in part a tribute to the music that filled their house when Jay was young. But when his brother was murdered, Reeves imploded. Slipped into alcoholism and other forms of substance abuse. “He was gone,” Jay says. “He was not himself.” Jay’s mother, Gloria Carter, tried to push him to see his son; there were meetings scheduled that Reeves didn’t show up for. They didn’t see each other again until 2003.

“[I talked about] what it did to me, what it meant, asked him why. There was no real answer. There was nothing he could say, because there’s no excuse for that. There really isn’t. So there was nothing he could say to satisfy me, except to hear me out. And it was up to me to forgive and let it go.”

By then the doctors had told Reeves to quit drinking, and Reeves had kept on drinking, and a month after he and Jay had that conversation—which Jay wrote about on The Black Album’s “Moment of Clarity”—he died.

Read More http://www.gq.com/moty/2011/jay-z-gq-men-of-the-year-issue#ixzz1dhI0csX2

All that was part of why Jay wanted to wait to have kids. That promise, in “New Day,” that fear of repeating his father’s mistakes—it’s real. He knows, intellectually, that he’s not just going to spaz out and leave. “But I bet he didn’t believe he’d spaz out and leave either,” Jay shrugs.

He was rich enough to provide, years ago. But he wanted to be rich enough to be present—to leave rap alone for a while, if necessary, and not in a trumped-up pseudoretirement kind of way.

“Providing—that’s not love,” he says. “Being there—that’s more important. I mean, we see that. We see that with all these rich socialites. They’re crying out for attention; they’re hurting for love. I’m not being judgmental—I’m just making an observation. They’re crying out for the love that maybe they didn’t get at home, and they got everything. All the material things that they need and want. So we know that’s not the key.”

The Isley Brothers’ “Between the Sheets”—the epochal quiet-storm jam that Sean Combs built Biggie’s equally epochal “Big Poppa” around—comes on the restaurant’s speakers. Jay tunes out for a minute. “I grew up listening to this,” he says with a smile. That’s art workin’. I ask if little Bey-Z will grow up listening to his catalog, and Jay says of course—when the time comes, he’ll start with Reasonable Doubt, go from there. “There will be a lot of that,” he says. “And a lot of other records, all pivotal, important records. There’ll be Ready to Die, there’ll be Illmatic.”

So will the God MC be changing diapers?

“Of course, of course. One hundred percent.”

And will we see you putting the car seat in the Maybach?

“Yeah,” Jay smiles. “Wouldn’t that be great? That would be a great picture.”

via GQ

Interview: Drake’s Right Hand Man, Noah “40″ Shebib Speaks w/GQ Magazine

by DG

Drake without 40 is like peanut butter without jelly. Ham with no burger. But hey, what do I know? I’m just a blogger that got depressed when my stolen car was return because I had to give back the rental.

GQ: I want to talk specifically about the songs you worked on together. But how did you guys initially connect?
Noah “40″ Shebib: Good call, what was the Aha moment? We musically connected first with R&B. So, it was a couple years we had worked together and I think when he started venturing into R&B, the first one was “Brand New” which I didn’t actually write, D10 wrote the beat for it, but I worked heavily with them and helped him produce the record. As far as me and Drake were concerned, we started experimenting with other songs that were very R&B. I think, you know, “Successful” was the most significant turning point where he took one of my beats and worked on it, and that as well as the Houstatlantavegas moment where we discovered that sound, that abstract world we were taking rap music to, between me and him, and that was all pretty transparent. The crazy thing about Drake’s career is it happens quickly. “The Motto,” a new single he leaked on the Internet, I finished mixing 48 hours ago. That song was created last weekend. The immediacy of how fast we create the music and it goes to the world, that’s never happened before, ever. That’s the result of technology. There’s a transparency there where as soon as we discover the sound, the rest of the world heard it. It happened very quickly. The timeline is laid out in the releases.

GQ: If the reaction had been negative, would it alter the way you pursued this music?
Noah “40″ Shebib: 100%. To have that much confidence in something and say I believe in this so much no matter what anyone tells me is very difficult. Both of us were so nervous when the song was coming out and the dark, somber music was being released. The way it was received, and people loving it so much and the feedback we’re receiving, that was overwhelming and we knew at that point we had something special to embrace and develop.

GQ: Did it feel like a risk at first?
Noah “40″ Shebib: 100%.

GQ: What were some of the records you listened to and shared together?
Noah “40″ Shebib: I could go on forever, you know? I had a very distinct taste for R&B music, growing up listening to it my entire life and I love producing it first and foremost. It was everything from SWV and Jon B to Silk and Playa and any you could possibly think of. Even Tank, that intro off Sex, Love, and Pain, that kind of slow R&B vibe that lasts, somehow a line came out of “Best I Ever Had.” We’re always surrounding ourselves with music like that. Even on Take Care you’ll see a lot of ’90s R&B samples, you know? A lot of different artists from the R&B world of the ’90s—we’re trying to keep that prominent, like the last album with the Aaliyah stuff. I’ve been an Aaliyah fan since I was a kid—me and my sister—so that stuff comes up as well. That Timbaland/Ginuwine era, too.

GQ: At what point did you start introducing your sound to Drake?
Noah “40″ Shebib: We started working together strictly on an engineer/artist basis. I didn’t step forward with my stuff for a very long time. We’d dabble here and there, but that wasn’t my place. What happened for me was I didn’t know what—I was tired of hearing a Jermaine Dupri record and going home and trying to make a beat like that and make it as good and not understand why I [wasn't] a successful producer. I think you’ll find that in a lot of people’s emotional reactions to the industry, if you have talent and are good at what you do. At some point I stopped producing and focused on engineering before I met Drake because I like the technical aspect of it and being hands-on and the recording and mixing and electrical engineering behind it, like the mathematics. I focused on that. It came to a point where Drake, in summer of 2008, while working on Thank Me Later, which became So Far Gone, but by September we decided let’s make a mixtape and we turned it into So Far Gone between January and December of 2009. That summer, 2008, when we were working on the beginnings of the album-to-be, he was looking for producers and he looked so far and so wide. We must have been listening to thousands of records with him trying to find the answer. Of course, nobody had the answers and we’d come back to the drawing board. And at the end of the day, it was us sitting there, going What do we do next? After a while, I had just said no so many times, there was one option left. I knew what I had to make. I had seen him say no to so many people, there was only one thing left he could say yes to. He said no to everything else in existence. So I started making that one thing that no one else had played yet, and that ended up being So Far Gone.

GQ: Tell me about some specific songs on So Far Gone. “Bria’s Interlude” has always fascinated me. Drake doesn’t even appear on the song.
Noah “40″ Shebib: [Missy Elliott's] “Friendly Skies” was one of my favorite songs from high school. I used to have a car with a system in it in high school, and it was one of my favorite things to play, driving through my neighborhood listening to that record. I had it on wax. We were at Remix, a place for high-priority neighborhood kids and at-risk youth in Toronto. That was our day job back then because we were trying to get on and poppin’. I had my records and players and I found that vinyl and just pitched it all the way down on the 1200 and it sounded so crazy! Right away, I just sampled and slipped it, and we sat on that beat for six months or so and at some point, leading up to So Far Gone, that record was produced and recorded in the hotel room at the Beverly Wilshire, which is where I released, mixed, and mastered So Far Gone. It was the January ’09 Grammys and at the Beverly Wilshire, that was when Wayne cleaned up and we posted there for seven or eight days and had a room there and posted there with the Wayne tour. I have video footage of us in the room making the records. There’s a cool picture of Drake standing in front of the curtain with a microphone and it’s right out of the hotel room. Omarion was at the hotel at the time and dropped some vocals in the hotel room. I must have released that song like ten days after. Just vibes. Vibin’ out and smoked out in the Beverly Wilshire. Makin’ music, you know?

GQ: What else was made at that time?
Noah “40″ Shebib: A lot of stuff was done in the Beverly Wilshire. The Peter Bjorn & John record ["Let's Call It Off"] was done in there. Vocals, track, and record, all done. Four or five records were recorded there. Every single song on So Far Gone was mixed and mastered in Room 713 or 718 of the Beverly Wilshire hotel on a pair of AKG 240 headphones and a iHome clock radio.

GQ: Was that a totally unique experience?
Noah “40″ Shebib: Most of our music is made—sometimes when we’re doing the big hits and pop stuff and we get a rush when we do it, but at the end of the day, we just kick back and do some R&B and that’s when we have the most fun and enjoy ourselves. There’ll be a moment like that on the album, but that’s what we truly enjoy.

GQ: It just seemed like a modern innovation on the sound. It makes sense that’s what you love. You can hear it. What about “The Calm“?
Noah “40″ Shebib: He rapped that story out a couple times. Lyrics can be interpreted as you want, but his life is transparent through his lyrics, and it’s pretty brutally honest and it’s scary how much is there. He explained the story a couple times, briefly about this album. It was a crazy, crazy night. That was when we were living in an apartment building in Toronto, downtown, Apartment 1503 15 Fort York Boulevard. He says 1503, two couches and paintings, and he goes on to talk about that apartment where we did all that music, on the new album. He was distraught one night and showed up with $1,000 worth of champagne and I’m cussing at him because we’re all broke and trying to make this shit work! Meanwhile, he’s renting Phantoms and shit. It’s all documented. He shows up with all the liquor and he’s drinking and we’re trying to start working and he gets into a real argument with his uncle, and he went out on the balcony and started yelling at his uncle and I’d never seen him that distraught or emotionally beat up about something. He just came back in the room and said, I need to rap. Make me something. In 45 minutes, I made “The Calm” and he wrote those bars as I made the beat. Over the next five or six hours, that record unfolded in its entirety.

GQ: Are situations like that when the best stuff comes?
Noah “40″ Shebib: 100%. What was interesting and unique about that record is I saw how upset he was and I made it as a palette for how he could express himself. That was a special moment for both of us, I think, and I didn’t even know what was going on until after the fact.

GQ: What about “Lust for Life”?
Noah “40″ Shebib: It came a little bit later when we were figuring out the direction of the album. When it started to take shape, this song just slipped into the mold. Kanye had put out that record at the time, anyway, he sampled “Tears for Fears” in it and there was this melody and Drake became crazily obsessed with this melody. “Coldest Winter!” I think Kanye wrote it, and found out it was Tears for Fears. That pushed me to pay attention to Tears for Fears and this idea of an opiate song and the drum loop and so I grabbed the drum loop. And went to work on it in the vein of all the other things I created. I was just going fucking haywire with it, you know? I got this! It was like finding a pot of gold.

GQ: You’ve stayed tight with Drake ever since—you almost never work with other artists, and when you do, Drake’s involved.
Noah “40″ Shebib: That’s my own personal prerogative. The Jamie Foxx record ["Fall For Your Type"] or Alicia Keys record ["Un-thinkable (I'm Ready) (Remix)"] I did, Drake wrote. The record I did for Trey Songz was a Drake song. The record I did for Wayne was for Drake at first but Wayne hijacked it. They’re all related to Drake. I’ve never, thus far, gone outside of working with him. I’m a pretty loyal person and I feel like we have a lot of work to do and when we get an opportunity to rest and when I can go other places, I will, but thus far, I’ve focused on Drake and we just haven’t stopped working, to be honest. When it comes to this project, one ended and the other started. So if Jay-Z or Alicia Keys is knocking on the door, I would work with anyone who wants to work with me and humbled by the opportunities I’ve received, but I’ve been stubborn to finish Drake’s new album first. This is my responsibility and I take a lot of pride in that.

GQ: Does people imitating your sound frustrate you?
Noah “40″ Shebib: Never. I’m humbled, embarrassed by it, I hide my face when I hear it. That’s the last thing on my mind. I’ve never been the one to accuse someone of stealing. I’m very naïve and Canadian that way. I don’t care to explore those waters, it’s not worth the time or energy. All creativity is lent and borrowed from somewhere. We grew up in society and hear things and are predetermined to like or dislike chord structures or scales. I’m into all that stuff, so for me to be naïve enough to say, “I invented that”… it’s all circumstantial. I don’t go there. I’m thankful and humbled that people have embraced it. The one time I do get pissed off is when I’m in the studio is when people send me beats that sound just like mine and try to get Drake interested. I’m like, Really?

GQ: Is there a clear break between the recordings of So Far Gone and Thank Me Later? They’re fairly seamless, sonically.
Noah “40″ Shebib: The only break ever was after So Far Gone because we were still on tour with Wayne. We were on tour, traveling together, sharing hotel rooms. We went on that So Far Gone [tour] and I was production manager, stage manager, stage tech, keyboard tech, I was everything. We had Niko, Drake’s assistant, Future, D10, and Drake. Trucks driving across America. We did that for three months and started working on Thank Me Later after that. I feel like that was one of the biggest gaps we took ever. That was just us keeping up with him exploding—”Best I Ever Had” was #1 for 14 weeks.

GQ: What’s the first song you recorded for Thank Me Later?
Noah “40″ Shebib: “Shut It Down,” maybe.

GQ: How does something like that work, are you getting a record from [the song's co-producer] Omen or is it all done in collaboration?
Noah “40″ Shebib: Omen’s my homie, he showed me how to use MP3 in Toronto back in the day, and he used to work with a rapper called Jelly Stone who had a record deal with Warner America which got us to another deal with Universal Canada and he had been through the market in Canada with a budget, and I was engineering and tracking Jelly’s stuff. Omen was in town and we were working on records together, and he gave me a look before anyone else. No one had ever done that for me before and it started a bond with me and Omen and that’s someone I care about and love dearly and influenced me and taught me and gave me the opportunity to be around studios and artists. That’s someone I owe a lot to. When it was So Far Gone, let’s just make a record. Start some drums! Drop some pads! Chop it up, reverse ‘em, flip ‘em…. It just started like that. Me and O would create the basis of the tracks and I’d just run with it and call it a day from there. The stuff I did with Omen, nobody else other than T-Minus, is like that. T-Minus and Boi-1da are from Toronto, too, and they’re pretty consistent through Drake’s entire career, too.

GQ: You often “co-produce” songs with other producers—how does it work with producers like Boi-1da, or Swizz Beatz on “Fancy,” do you run the changes by those guys?
Noah “40″ Shebib: Swizz was great, he just sent over the beat and it was pretty much as is, but I added the bass to the beginning section. Other than that, the sample was all there. We sent it over and I hit him back and asked if I could add bass and he just said, “Yo, family, I love what you do. Do what you do.” I was trippin’! I was like, are you sure? He just let me go in on it and I did what I did. I beefed up the beginning and put the mix on it and just made sure it was what we wanted to be. A lot of the time with the Boi-1da stuff, we work closely together. The honest stuff is, a lot of the stuff I do on their records, I’m making Drake happy. I’m producing in Drake’s name. He’s a producer on a couple of records on Take Care. Sometimes, like on “Miss Me,” he’ll ask to flip the hook or something. Drake knows what to do a lot of the time. Me and T have worked together and had a great time on the record. It’s everything you can imagine. Outside of Omen and T-Minus, I’ve never been in the studio with a producer to that extent.

GQ: Do you have a favorite song on Take Care?
Noah “40″ Shebib: There are 21 songs.

GQ: Is there one most memorable to you?
Noah “40″ Shebib: [sighs] Um… it’s like trying to pick your children. “Look What You’ve Done” is a memorable moment for me on the album—it’s about his mother, his uncle.

GQ: How did that come together?
Noah “40″ Shebib: It was produced by Chase N. Cashe.

GQ: Will you know when he has to get something off the chest? Or will he just go in the booth and do what he does?
Noah “40″ Shebib: I’ll probably know.

GQ: Do you guys ever figure it out?
Noah “40″ Shebib: 100%. There’s always a conversation. Wait, “Marvin’s Room” is my favorite off the album! It came from the same place I’ve been talking about, where we make a real fuckin’ R&B record and do what we enjoy. It was a cool, different sound and had a different edge to it production-wise and pushed him musically and the writing was phenomenal and the concept and the feel of the conversation. I enjoy creating a moment and treating it like a film does, you want to say “Fuck you,” but yeah, you want it to take you somewhere. That type of fury and emotion, there was something about that record that captivated me. That record is gold as of today, half a million singles of a record like that in today’s day and age is impressive. That’s an important record for me, if I’m going to push my chest out, yeah sure, I love that record.

GQ: Do you see yourself ever trying to step forward and work more visibly with other artists?
Noah “40″ Shebib: No. One thing I’m interested in doing and one thing only.

GQ: What’s that?
Noah “40″ Shebib: Developing software and plug-ins. It’s been a passion of mine for a long time and I’m already under way with all that and developing my own plug-ins and all that. Trying to do everything from processing to creation of music. The name is TBA. I know what the plug-ins do and what to bring to the table, I just haven’t got as far as naming the entire package. I’m in a good position as far as a lot of people put my name with being an engineer as well as a producer. I work with a guy named Les Bateman here in Toronto and Gadget, and between those guys I have such a wealth of talent and plethora of ideas that I want to be able to make available to the rest of the world. I’m focusing some energy on that and on music.

GQ: It seems like this is an exciting moment for engineers in music. On Watch the Throne, we hear Noah Goldstein’s name on a few tracks—to an engineer, does it feel like an engineer’s moment?
Noah “40″ Shebib: Is it happening? I’m not in a good position to know. Well, okay. There is the one notorious hip-hop engineer: Guru. Everyone knew Guru. Everyone knew Jay had an engineer named Guru. Of course, you aspire for that at some point and it’s a combination of things. My name, 40, this nickname I got, it was cool to say. It was a tough one, and my name is awesome ironically enough, though I’m Lebanese, not Israeli. It was a cool name to say. Quick, easy, cool thing to say. And really as far as Drake shouting me out all the time, it was just me and him. It’s not too often that an artist comes into the game with an engineer. We had this bond between artist and engineer that not a lot of people had. I knew how to mix records but I was willing to go the extra mile as far as, “Just me and you, let’s do this.” I guess he embraced me as an engineer which is unusual. I remember running into Ice-T one time and he’s there with Coco, and we’re walking up and he sees Drake, and this is the first time we met them, and they gave him mad respect and then Ice-T goes, “Yo. 40.” [Laughs] “The love you guys show each other all the time, I fucking love that. I fucking love you motherfuckers.” There was something about that, something humble and honest about our relationship and how long we’ve been together, and then my name, sure. People knowing who engineers are these days, shit… Guru is the coolest motherfucker in the world. Other than that, it’s a matter of technology and the world we’re in today and we live in the world where a laptop can create a career for somebody. We made “Best I Ever Had” on a laptop in a hotel room. When that becomes a reality, artists realize the solution might not be a record label or a manager, they need someone who knows what the fuck they’re doing on the programs and then they can distribute it on the Internet. The bond between engineers and artists is really valuable for both of them. I produce, but I’m also interested in Physics and I play the piano. I think a lot of engineers are shortcutting these days, but if you find someone who knows what’s up, that’s all you need. They’ll take you from 0-100. The cost is the cost of a MacBook and making sure you’re happy and they believe in you.

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